…The Right Call…

Most of you see our Daily News in paper form. Others receive it electronically if they have access to email. In the past, I’ve been manually distributing the Daily News as a simple email attachment, managing as many as four different distribution lists for the publication. All that has now changed. Thanks to the Marketing [...]

Increasing response rates are always a top focus of any channel used to reach customers. With so many channels available today, marketers often spend a lot of time trying to increase the channels of message delivery. While that is a smart path to pursue, also consider little things that can increase the response rate within each [...]

Everybody is connected to the actor, Kevin Bacon. You may be familiar with the “six degrees of separation” theory that says it takes just six personal associations to reach anyone in the United States. For example, I know someone, who knows someone I don’t know, who knows someone else, who knows someone, who knows Kevin [...]

In my seminar series (from a marketing perspective), one of my main arguments is that you can’t ignore the proliferation of tools people use to find information and communicate in this brave new technology world. So I advocate that people think very carefully about which online tools to utilize (and believe me, you need to [...]

On Thursday, January 5th, the marketing team at GCS welcomed to the Salisbury office the X2 Mentoring group from the Youth Services Bureau in Rowan County. The X2 Mentoring Group provides community-based mentoring for local at-risk youth between the ages of 7 and 17. The group plans monthly activities, in addition to the one-on-one mentoring, [...]

Understanding the National Do Not Call Registry and Opting Out on Your Own Terms In our industry, we talk an awful lot about the “Do Not Call” list and other regulations we must uphold. How assertive are you when it comes to managing your contacts and those marketers who try to reach out to you? [...]

My name is Joe Meehan and I have been in the call center business for over 20 years.  I started in the contact center business when contacting consumers was all about making a sale or taking an order.  So much has changed in the last 20 years.   Push button phones have been replaced by sophisticated [...]

We did a webinar with the ABIA yesterday.  We covered some marketing and communication tips and best practices for your agency.  Here are some of the tips that were covered. 1. Feet on the Street still work Keep yourself visible at all times. Promote your agency both internally and externally. Everyone you know should know what [...]

I was fortunate enough to attend the American Teleservices Association (ATA) National Convention in Phoenix last week. The allure of early March in Phoenix was apparently just the prescription for many of us from the Mid-Atlantic, Northeast and Midwest. And, while the weather didn’t disappoint, neither did the real reasons for attending the ATA National [...]