…The Right Call…

Increasing response rates are always a top focus of any channel used to reach customers. With so many channels available today, marketers often spend a lot of time trying to increase the channels of message delivery. While that is a smart path to pursue, also consider little things that can increase the response rate within each [...]

Have you noticed the trend? In America today, we are more connected to our phones than ever before, our mobile phones. In fact, for a growing number of people, it is the only phone they have. In 2000, 1 out of 10 people in the United States owned a mobile phone, by 2009, it was 6 [...]