When companies review their customer service levels, they typically rely on data from traditional telephone channels. However, as the Internet Generation reaches maturity and preceding generations adopt the technologies that the Internet Generation grew up using, consumers are expecting companies to offer methods of support other than standard contact center numbers. Competitive companies are adapting [...]
That’s the question everyone is asking. Whether or not you support what some call “Obamacare”, the effects of the act will be far reaching. Employees, employers and insurance companies may be facing a brave new world! Over on our website we’ve outlined several ways that Insurance companies might get creative increasing their revenue.
Increasing response rates are always a top focus of any channel used to reach customers. With so many channels available today, marketers often spend a lot of time trying to increase the channels of message delivery. While that is a smart path to pursue, also consider little things that can increase the response rate within each [...]
Why Should I Use Multiple Communication Channels ? (Thoughts from a Marketing Specialist and Consumer)
In my seminar series (from a marketing perspective), one of my main arguments is that you can’t ignore the proliferation of tools people use to find information and communicate in this brave new technology world. So I advocate that people think very carefully about which online tools to utilize (and believe me, you need to [...]
Spend 10 minutes each day over the next 6 days helping your company increase their leads. Why? Well everyone wants more business! Day 1: Complete Your Linked In Profile Make sure you have a complete LinkedIn Profile. If you don’t have a LinkedIn account yet, it is easy to sign up (Sign up on [...]